RU

Case studyBeauty & care

VASU Lipcare.A small balm, a short story.

Explain a simple product in four frames: what it is, when you need it, what is inside and why it is handy to carry.

Hokunex’s role
Concept, copy, images and infographics
Client
A marketplace store; name not disclosed
Category
Beauty & care
Format
Product card · 4 frames

The approach

A soft lavender palette, the tube up close and a person in the frame: each slide answers one shopper question.

The deliverable is four cards: cover, situations, ingredients and format.

Cover: “Moisturising lip balm” with the tube in hand, so the size of the product is clear at once.
01 · CoverCover: “Moisturising lip balm” with the tube in hand, so the size of the product is clear at once.
“When lips need protection”: dryness, chapping, tightness — the moments when the balm is needed.
02 · Key frame“When lips need protection”: dryness, chapping, tightness — the moments when the balm is needed.
“A caring formula”: three ingredients, each with an icon and one line on what it does.
03 · Key frame“A caring formula”: three ingredients, each with an icon and one line on what it does.
“Always at hand”: a compact format and four situations — at work, travelling, at bedtime, in the cold.
04 · Key frame“Always at hand”: a compact format and four situations — at work, travelling, at bedtime, in the cold.

Properties, figures, reviews and promises shown on the slides belong to the product and come from its product information — they are not Hokunex’s claims or reviews of the studio. The slides are in Russian: they were made for Russian-language product listings.

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