Case studyBeauty & care

Chanda Castor Oil.One oil, many uses.

Castor oil is used for hair, lashes and brows, face, body and nails. The job was to show every use without turning the card into a list.

Hokunex’s role: Concept, copy, images and infographics; a landscape banner
Client: A marketplace store; name not disclosed
Category: Beauty & care
Format: Product card · 12 frames

The approach

A warm cream-and-gold palette and a recurring circular icon motif. Each use gets its own slide with the same structure — three points, a model and a tip at the bottom — so the series is easy to flick through.

The deliverable is eleven cards and a landscape banner: cover, benefits, shoppers’ reviews of the oil, origin, ingredients and six uses.

01 · CoverCover: the bottle in the centre, with four areas of use arranged around it in a circle.

02 · Key frame“Rich composition”: three components of the oil, with icons and a short note each.

03 · Key frame“Strength for hair”: the first of six use slides, its points set along an arc that follows the model’s hair.

04 · Key frame“Thick and strong”: the same template for lashes and brows, with an application tip on the bottom line.

05 · Horizontal blockA landscape banner sums the series up in one line: the bottle, four areas of use and the volume.

Properties, figures, reviews and promises shown on the slides belong to the product and come from its product information — they are not Hokunex’s claims or reviews of the studio. The slides are in Russian: they were made for Russian-language product listings.

Other frames in the series · 7

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