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Case studyBeauty & care

VASU Kumkumadi.Ingredients, texture and use.

Present a face cream through its ingredients, texture and use — in a light, clean style where the jar and the ingredients lead.

Hokunex’s role
Concept, copy, images and infographics
Client
A marketplace store; name not disclosed
Category
Beauty & care
Format
Product card · 6 frames
Cover: the name, what it is for and the key ingredient figure — on light marble, with the warm packaging as the accent.
01 · CoverCover: the name, what it is for and the key ingredient figure — on light marble, with the warm packaging as the accent.
The formula in one number: a large “25%” and a short explanation of what kumkumadi oil is.
02 · Key frameThe formula in one number: a large “25%” and a short explanation of what kumkumadi oil is.
The ingredient as an image: saffron next to the jar explains the base of the oil without long copy.
03 · Key frameThe ingredient as an image: saffron next to the jar explains the base of the oil without long copy.
Texture: a swatch of cream on the skin shows how rich it is and hints at its character.
04 · Key frameTexture: a swatch of cream on the skin shows how rich it is and hints at its character.
Use in three steps, morning and night: cleanse, apply, let it absorb.
05 · Key frameUse in three steps, morning and night: cleanse, apply, let it absorb.

Properties, figures, reviews and promises shown on the slides belong to the product and come from its product information — they are not Hokunex’s claims or reviews of the studio. The slides are in Russian: they were made for Russian-language product listings.

Other frames in the series · 1
VASU Kumkumadi — product card slide

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