Case studyHome fragrance

Satya.A visual language for a fragrance range.

Turn different scents into one recognisable range: a shared system of warm paper texture and classic typography, with a character of its own for every scent.

Hokunex’s role: Concept, copy, images and infographics
Client: A marketplace store; name not disclosed
Category: Home fragrance
Format: Product card · 14 frames

01 · CoverCover for “Dragon’s Blood”: a silhouette made of the ingredients conveys the character; burn time, weight and stick count sit below.

02 · Key frame“Three notes in one stick”: resin, patchouli and rose — the scent’s make-up as three botanical circles.

03 · Key frameFor the calm lavender: a botanical line drawing with the parts of the plant labelled.

04 · Key frame“Super Hit”: the same system in a darker classic key — the range stays recognisable, the scent stays distinct.

05 · Key frame“Reiki Power”: the Premium series gets its own soft colour accent within the shared system.

06 · Key frameA range-wide slide: four moments to light a stick — yoga, meditation, the evening, home and studio.

Properties, figures, reviews and promises shown on the slides belong to the product and come from its product information — they are not Hokunex’s claims or reviews of the studio. The slides are in Russian: they were made for Russian-language product listings.

Other frames in the series · 8

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