RU

Case studyCoffee & tableware

Loveramics Urban Glass.A glass shown in use.

Present a low glass for drinks over ice: what it is for, what glass it is made of and why its volume is stated the way it is.

Hokunex’s role
Concept, copy, images and infographics
Client
A marketplace store; name not disclosed
Category
Coffee & tableware
Format
Product card · 5 frames

The approach

The cover is a light product shot; after it comes a dark bar setting, showing the glass where it is used. Specifications are gathered on one slide with icons.

The deliverable is five cards: cover, material, purpose, specifications and a volume comparison.

Cover: the glass with an ice cube and a twist of peel on white — name and volume, nothing else.
01 · CoverCover: the glass with an ice cube and a twist of peel on white — name and volume, nothing else.
Material and making, as three short points over a shot of a drink.
02 · Key frameMaterial and making, as three short points over a shot of a drink.
Specifications in one list: volume, weight, size and where the glass can be washed, heated and frozen.
03 · Key frameSpecifications in one list: volume, weight, size and where the glass can be washed, heated and frozen.
An answer to a common question: the volume is given for serving over ice, compared with other glass shapes.
04 · Key frameAn answer to a common question: the volume is given for serving over ice, compared with other glass shapes.

Properties, figures, reviews and promises shown on the slides belong to the product and come from its product information — they are not Hokunex’s claims or reviews of the studio. The slides are in Russian: they were made for Russian-language product listings.

Other frames in the series · 1
Loveramics Urban Glass — product card slide

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