Case studyHealth products

Livomap.A complex product in a calm voice.

A herbal liver-support supplement: the job was to explain who it is for, what is in it, what data it refers to and how to take it.

Hokunex’s role: Concept, copy, images and infographics; a landscape banner
Client: A marketplace store; name not disclosed
Category: Health products
Format: Product card · 10 frames

The approach

A calm lilac palette, with herbs and the pack up close. The series moves from the shopper’s situation to ingredients, properties, study data, tradition and how to take it; a separate slide gathers shoppers’ reviews of the product.

The deliverable is nine cards and a landscape banner.

01 · CoverCover: purpose, product type and three key properties next to the pack.

02 · Key frame“When the liver needs extra support”: the story starts from familiar everyday situations.

03 · Key frame“14 herbs in one formula”: four key plants labelled around the pack.

04 · Key frameStudy data gets a slide of its own: two large figures and a reference to the study they come from.

05 · Key frame“A simple daily routine”: the dosage large, morning–day–evening as icons, and a reminder to check the label.

06 · Horizontal blockA landscape banner: the purpose, four key points and the pack with its blister.

Properties, figures, reviews and promises shown on the slides belong to the product and come from its product information — they are not Hokunex’s claims or reviews of the studio. The slides are in Russian: they were made for Russian-language product listings.

Other frames in the series · 4

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