Case studyHealth products

Tiger Patch.Where, how and for whom — without long copy.

A patch for muscles and joints: show where to apply it, how it works, how to use it and what the restrictions are.

Hokunex’s role: Concept, copy, images and infographics; a landscape banner
Client: A marketplace store; name not disclosed
Category: Health products
Format: Product card · 8 frames

The approach

A deep blue background and a glowing body outline: the areas of use are visible at once, and the warm orange patch is the only bright accent in the frame.

The deliverable is seven cards and a landscape banner.

01 · CoverCover: name, purpose and patch size next to the pack.

02 · Key frame“Right where it’s needed”: a body outline with marked areas instead of a list.

03 · Key frame“Before use”: indications and restrictions in two columns, so the important part is not buried in the description.

04 · Key frame“Easy to use”: three steps with icons next to a shot of the patch in place.

05 · Horizontal blockA landscape banner in the same blue: name, purpose, size and the pack.

Properties, figures, reviews and promises shown on the slides belong to the product and come from its product information — they are not Hokunex’s claims or reviews of the studio. The slides are in Russian: they were made for Russian-language product listings.

Other frames in the series · 3

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The approach

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