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Case studyHome fragrance

HEM Precious Lavender.Three frames: product, scent, origin.

Introduce the incense in three frames: what the product is, what it smells like and how it is made.

Hokunex’s role
Concept, copy, images and infographics
Client
A marketplace store; name not disclosed
Category
Home fragrance
Format
Product card · 3 frames

The approach

A light layout with lavender accents: each of the three frames answers its own question, with no repetition.

The deliverable is three cards.

The product: the tall pack, the name and type of scent, with stick count and burn time below.
01 · CoverThe product: the tall pack, the name and type of scent, with stick count and burn time below.
“The character of the scent”: lavender, meadow herbs and warm wood shown as ingredients, plus when to light it.
02 · Key frame“The character of the scent”: lavender, meadow herbs and warm wood shown as ingredients, plus when to light it.
“Handmade in India”: what the sticks are made of and how, told through materials laid out on a table.
03 · Key frame“Handmade in India”: what the sticks are made of and how, told through materials laid out on a table.

Properties, figures, reviews and promises shown on the slides belong to the product and come from its product information — they are not Hokunex’s claims or reviews of the studio. The slides are in Russian: they were made for Russian-language product listings.

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