Case studyCoffee & tableware

Hario V60 NEO.What sets the new dripper apart.

Many people already know the V60 dripper. The job was to explain briefly what is new in this version: the inner ribs, the material, care and size.

Hokunex’s role: Concept, copy, images and infographics
Client: A marketplace store; name not disclosed
Category: Coffee & tableware
Format: Product card · 7 frames

The approach

A light, clean layout: the amber dripper large on white, with a raspberry accent in the headlines. Each slide answers one question and closes with a row of three icons that is easy to scan.

The deliverable is seven cards: cover, how the ribs work, flavour, material, care, design awards and size.

01 · CoverCover: “A new generation of V60” and three short points, with nothing crowding the product.

02 · Key frame“72 ribs converge into 9”: a top view with callouts turns the key feature into a clear diagram.

03 · Key frame“Light and strong”: the material is explained by comparison with glass and ceramics, plus three icons — shatterproof, takes boiling water, non-slip.

04 · Key frame“Size 02 — for 1–4 cups”: dimensions and materials next to the box, so the shopper knows exactly what arrives.

Properties, figures, reviews and promises shown on the slides belong to the product and come from its product information — they are not Hokunex’s claims or reviews of the studio. The slides are in Russian: they were made for Russian-language product listings.

Other frames in the series · 3

Need content for your product?Tell us about the task — let’s start with a conversation.

Discuss your listing All work

Next case studyComandante X25 Trailmaster

The approach

Key frames

Need content for your product?Tell us about the task — let’s start with a conversation.