Case studyFood

Golden Grain Premium 1121.Food through flavour and use.

Present rice through flavour and use: appetising dishes, grain properties and clear infographics.

Hokunex’s role: Concept, copy, images and infographics; a landscape banner
Client: A marketplace store; name not disclosed
Category: Food
Format: Product card · 8 frames

01 · CoverCover: the pack, grain length before and after cooking, and the “unparboiled” label.

02 · Key frame“Aged for 2 years”: the fluffy texture shown in a bowl, the properties in three icons.

03 · Key frame“Perfect for pilaf”: the product shown through dishes — pilaf, biryani and a side.

04 · Key frameOrigin: a map and the rice fields of Punjab and Haryana instead of abstract words about quality.

05 · Key frame“Unparboiled rice”: the grain’s path from harvest to white rice, as a three-step infographic.

06 · Horizontal blockA horizontal banner brings the series’ visual language together: the pack, key properties and a finished dish.

Properties, figures, reviews and promises shown on the slides belong to the product and come from its product information — they are not Hokunex’s claims or reviews of the studio. The slides are in Russian: they were made for Russian-language product listings.

Other frames in the series · 2

Golden Grain Premium 1121 — product card slide

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