Case studyBeauty & care

Dabur Vatika.Hair oil and henna.

Two hair-care series, an oil and a henna: show what is inside, help people choose and explain how to use them, each in its own palette.

Hokunex’s role
Concept, copy, images and infographics
Client
A marketplace store; name not disclosed
Category
Beauty & care
Format
Product card · 13 frames

Key frames

Cover for the oil: name, key ingredients and volume, in a warm olive-and-gold palette.
01 · CoverCover for the oil: name, key ingredients and volume, in a warm olive-and-gold palette.
Ingredient by ingredient: olive, almond and lemon, each labelled next to a cut-away bottle.
02 · Key frameIngredient by ingredient: olive, almond and lemon, each labelled next to a cut-away bottle.
Use in three steps with a “20 min” marker — no extra copy.
03 · Key frameUse in three steps with a “20 min” marker — no extra copy.
Cover for the henna: the shade, key properties and the format — six 10 g sachets.
04 · Key frameCover for the henna: the shade, key properties and the format — six 10 g sachets.
The formula: henna, amla and neem, with Latin names and the role of each.
05 · Key frameThe formula: henna, amla and neem, with Latin names and the role of each.
Colouring in four steps, from a sensitivity test to rinsing, with a warning not to use it on brows and lashes.
06 · Key frameColouring in four steps, from a sensitivity test to rinsing, with a warning not to use it on brows and lashes.

Properties, figures, reviews and promises shown on the slides belong to the product and come from its product information — they are not Hokunex’s claims or reviews of the studio. The slides are in Russian: they were made for Russian-language product listings.

Other frames in the series · 7

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