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Case studyHome fragrance

Banjara Arruda.A scent you cannot smell on screen.

Convey a herbal scent through a screen and answer practical questions: how many sticks are in a pack and how to use them.

Hokunex’s role
Concept, copy, images and infographics
Client
A marketplace store; name not disclosed
Category
Home fragrance
Format
Product card · 4 frames

The approach

A dark background with fine gold line art matching the Aztec series pack. The scent is described in three words and by the living plant in the frame; the practical part has slides of its own.

The deliverable is four cards: cover, the character of the scent, what is in the pack and when to use it.

Cover: the scent’s name, the plant and the pack, with the weight shown large.
01 · CoverCover: the scent’s name, the plant and the pack, with the weight shown large.
“Arruda scent”: bitter, herbal, green — three words and a hint on when to light it.
02 · Key frame“Arruda scent”: bitter, herbal, green — three words and a hint on when to light it.
“What’s in the pack”: the sticks fanned out, with a note on why incense is sold by weight.
03 · Key frame“What’s in the pack”: the sticks fanned out, with a note on why incense is sold by weight.
“Create the mood”: three situations in pictures and a short how-to — light, blow out, let it smoulder.
04 · Key frame“Create the mood”: three situations in pictures and a short how-to — light, blow out, let it smoulder.

Properties, figures, reviews and promises shown on the slides belong to the product and come from its product information — they are not Hokunex’s claims or reviews of the studio. The slides are in Russian: they were made for Russian-language product listings.

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