Case studyCustom development
New Era.Four lines of business — one clear website.
A website for a company offering imports from China, fulfilment, marketplace content and promotion. The homepage brings the four directions together, and each service gets its own page — from scope and pricing to getting in touch.
- Client
- New Era (Novaya Era)
- Direction
- Custom development
- Format
- Multi-page website
- Status
- Live · newera.ru (opens in a new tab)
Context
New Era works with businesses in four directions at once: imports from China, fulfilment, marketplace content and promotion. These are different services, and each raises its own client questions.
The site speaks to entrepreneurs who need one or more of these services. A visitor has to grasp quickly what the company does — and find their own task.
How the offer is structured
The homepage gathers the four directions into one picture. Behind each one is a dedicated service page.
- 01Imports from ChinaDedicated service page
- 02FulfilmentDedicated service page
- 03Marketplace contentWork examples and interactive comparisons
- 04PromotionDedicated service page
The visitor’s path
- 01Overview on the homepageAll four directions are visible together — the visitor picks theirs.
- 02Service pageWhat the service includes, and the pricing, on one page.
- 03Getting in touchLinks to the contact form right from the service page.
Decisions, shown on the site
Result
The published website newera.ru: the company’s four directions presented as one clear system — from the overview to a specific service and a request.
Four lines of business — one clear website.